Buy our stuff and we’ll pay it forward

Shop this way

Step into the Pride This Way merch closet and take a little piece of the tour with you—no boarding pass required. From city-to-city, our gear is made for airports, parade routes, afterparties, and everything in between.

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Street-ready tees and caps that say “I put the vodka in vodcast.”
Hoodies and hats built for red-eyes, rainbows, and rally days.
Stickers and small goodies for laptops, luggage, and lampposts.

Every purchase helps us chase the grit, the glitter, and the grind of Pride around the world—supporting our crew, our city ambassadors, and paying it forward to over 400 nonprofits worldwide, including UKPON and InterPride.

Put it in your cart and we’ll pay it forward.
Every cart can be a tiny pride march.When you buy Pride This Way merch, you’re not just snagging a cute tee or the world’s campest coffee mug—you’re helping us pay it forward to over 400 nonprofits, Pride organizations, and community groups around the world. A portion of our profits goes right back into the cities and communities we visit, supporting everything from grassroots shelters and youth centers to Pride committees and advocacy orgs doing the daily grind.Wear it loud. Carry it proud. And thank you for helping us pay it forward, one piece of merch at a time. Thank you for your support.

HB London is our premiere luggage provider.
Our pioneer sponsor, HB London is the premiere luggage provider for Pride This Way. Designer HB London offers a stylish collection of LGBTQ+ themed luggage and accessories, with 10% of proceeds from each pride suitcase going directly to LGBTQ+ charities. You can explore the full range of custom pride-themed designs on the HB London Pride website (UK/Europe).We are in the process of setting up a North American distribution option.

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Community Commitment

UK Pride Organisers Network

Formed in 2016, the UK Pride Organisers Network brings together the organisers of over 150 LGBTI+ Pride events in the United Kingdom to share skills and knowledge, and to support the development of the Pride movement in the UK. Through wth networking, campaigning, workshops and conferences, it has made a positive impact. UKPON is run by an elected Board of volunteers and grants the status of ‘UK Pride’ as voted by Members at the AGM. UKPON is an Associate Member of the European Pride Organisers Association and InterPride.

InterPride

InterPride is the international organization that advances the Pride movement by coordinating with global partners that share all of our values. By supporting InterPride, we help shine a spotlight on celebrations across the globe. Let’s face it, our community needs all the help it can get these days.

UPI Loan Fund

A pillar partner and CDFI in the US, UPI Loan Fund manages Pay It Forward Proceeds and quarterly donation distributions. Additionally, the nonprofit provides qualifying micro‑loans to individuals in low‑income communities.

Jason Ess and Austin Tyler in Ptown

Ptown Women of Color Weekend

Former Mayor Annise Parker and Dessie Love-Blake in Houston

Muffy found a friend in Big Freedia at Houston Pride

Subscribe. Listen. Pay it forward.

Wear your Pride. Shop Now.

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Your purchase helps us keep the mics on, the cameras rolling, and the donations flowing. It means more stories from more cities, more support for local organizers, and more joy funded in every time zone.

Grab the shirt, the tote, the koozie—whatever makes you smile—and know that every order helps us send a little more love, care, and visibility to the people sustaining our community on the ground.

How we give back

Pay-It-Foward Program

We give back to communities to impact change around the world.

Pillars of Change Media produces content that doesn’t just tell stories—it funds change. A defined percentage of every project’s profit is donated directly to victims or to vetted nonprofits connected to that pillar’s cause, so when audiences engage with our work, they also help resource the people and organizations on the front lines. UPI Loan Fund manages our donations.